Masterpiece X Launches WorldEngen, the First AI Copilot Built for Real 3D Production Workflows
Studios are overwhelmed by scattered GenAI tools that lack control. WorldEngen unifies them into a single copilot editor to create production-ready 3D content.
Masterpiece X today announced the public launch of WorldEngen, the first AI copilot built for real 3D production workflows. After nearly 1,000 studios applied for early access, WorldEngen is now available to help professional teams bring dozens of leading AI models, their own media, 3D modeling tools, and gaming engines together in one place to build complete 3D scenes for real projects.
Why existing AI tools fell short
Generative AI tools have given studios new speed in creating individual 3D assets like characters, props, and textures. But assembling those pieces into complete, usable worlds remains slow and manual, because most AI tools work in isolation and were never designed for full 3D production.
Creative teams are often forced to juggle disconnected AI tools, plugins, and workflows. These tools lack creative control and operate in isolation, producing assets with inconsistent mesh quality and style, are misaligned with creative direction, and often do not fit together in 3D space. As a result, studios spend significant time regenerating assets repeatedly to achieve their desired results and manually stitch pieces together across multiple apps and file formats just to make them usable in real projects.
WorldEngen was built to solve this by bringing the entire 3D scene-building process into an AI copilot right on your desktop.
From asset generation to production orchestration
Thanks to feedback from over 300k users, WorldEngen takes a different approach. Instead of generating isolated assets, it uses AI to understand the files in your project and uses that info to control your 3D apps and dozens of the world’s top AI models to generate 3D scenes with an understanding of what you want to achieve and how it fits into what you’ve already made.
Depending on the context of what you ask it, it selects the correct AI model at the right time, and directly connects to professional 3D tools, making it easier for teams to move from an idea through pre-product to production-ready scenes without losing creative focus. This turns AI from a one-off experiment into something teams can rely on every day.
“I love that I’m able to use so many generative art tools in one place. Normally, I jump between a dozen tools and lose focus while waiting for results. With WorldEngen, I can stay focused and art direct a team of AI agents to build a world that’s ready for real production.”
— Sam Shennan, Product Director, Veles Productions
What 3D production actually means
3D production is the work of building complete digital environments that can be used in real projects. It goes beyond creating individual assets and focuses on how everything fits together as a finished scene.
The pre-production and production process includes creating ideas, style guides, greyboxes, concept art, 3D assets, pitch videos, laying out scenes, placing assets, and ensuring the results work directly within gaming and 3D software. Unlike standalone asset creation, production-ready 3D work must meet strict technical and creative standards before it can be used in live projects.
Award-winning studio validation
Several award-winning studios, like 3lb Games, have validated what we're building and demonstrated WorldEngen’s readiness for professional production:
“We built 3D scenes in hours instead of weeks, and stakeholders were able to iterate in minutes instead of days. WorldEngen made that possible by connecting leading AI models directly into the 3D tools we already use, keeping everything in a single workflow with real creative control. It fit seamlessly into our pipeline, kept the team in flow, and reduced project costs by 75%.”
— Robin Moulder, CEO, 3lb Games
Working closely with the Masterpiece X team, the studio used WorldEngen to build and refine a high-quality 3D environment. For example, they created the 3D environment in the WorldEngen launch video with a day’s worth of work. The project shows how WorldEngen can help teams move faster without sacrificing creative direction.
Award-winning Les 7 Doigts / Studio Shaman has had similar results:
“WorldEngen slashes our million-dollar 3D project costs by over 50%. 3D production has always been painfully slow and expensive — this is the first AI breakthrough that actually fixes it. Every studio in media and entertainment will need it to stay competitive.”
— Alexandre Teodoresco, Vice President - Strategic Development and Innovation, Les 7 Doigts / Studio Shaman
A new copilot for creative leaders and their teams
“For over a decade, our team has been passionate about empowering creatives to build 3D faster and easier. WorldEngen was built to give creatives control to reach their creative vision. It gives you superpowers to accelerate your work so you can free up your time to focus on the creative work you love.”
— Jonathan Gagne, CEO, Masterpiece X / WorldEngen
WorldEngen is designed to give creative directors clear control over AI-powered production, similar to how developers use coding copilots today.
In early production workflows, WorldEngen has reduced 3D scene creation time from weeks to hours, leading to speedups ranging from 15x to 80x, depending on the project and workflow.
By bringing tasks that were once handled by multiple specialists into a single workflow, studios are greatly reducing costs and accelerating time-to-market while making it easier to iterate and explore new creative ideas.
Outsourcing 3D production to a WorldEngen-Certified Studio
Any studio or creative can use WorldEngen to build content themselves. However, studios often outsource work to accelerate development. The problem with most outsourcing studios is that they are still building 3D content the old way, using manual 3D tools. This slows development and increases outsourcing costs.
We’ve addressed this through our WorldEngen-Certified Studio program, which rigorously vets studios that consistently produce high-quality content using the latest AI tools, such as WorldEngen. We’re pleased to announce 3lb Games as our first WorldEngen-Certified Studio, which can efficiently deliver work on an accelerated timeline thanks to its proficiency with WorldEngen and its game engine framework GroKit.
This is a better way to outsource content.
Starting with gaming, expanding beyond
WorldEngen is initially focused on gaming, where teams need to build and refine complex 3D worlds quickly under tight deadlines.
The same challenges exist in animation, film, training, and simulation, where digital environments must be accurate and consistent to support effective learning.
Over time, these workflows also apply to entertainment, including cinematic and virtual production, where speed and creative control directly affect cost and quality.
By targeting 3D production rather than individual assets, WorldEngen addresses a shared bottleneck across industries that rely on immersive, spatial content. This allows the platform to expand across industries while staying grounded in real production needs.
WorldEngen is finally available
WorldEngen is now publicly available to studios and creative teams building 3D content for games, interactive media, and entertainment. Teams can start building 3D worlds themselves with WorldEngen or hire a WorldEngen-Certified Studio directly from our website.
Start building your 3D world today with a 7-day trial at worldengen.masterpiecex.com.
